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Nevada Magazine, Nevada Events & Shows, and Las Vegas Events & Shows
DRIVE+Fly in partnership with Las Vegas Events & Shows
MANAGING MEMBER/CEO, Social Butterfly World, LLC
Andrea M. Collier
Trim Size W 8.375” x H 10.875”
Number of pages Varies from 80-128 pages plus cover
Issue Life Bimonthly, 9 weeks per issue
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 Total Nevada Magazine (main magazine) circulation
Events & Shows
Las Vegas Events & Shows: 85,000 Las Vegas McCarran International Airport, plus 25,000 in various Southern Nevada visitor kiosks
Nevada Events & Shows: 20,000 Reno-Tahoe International Airport, chamber offices, AAA offices, statewide visitor centers
130,000 Total Events & Shows circulation
An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that's more than 310,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.
76 percent of our readers report an annual income in excess of $50,000, and 24 percent have incomes of more than $100,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.
Nevada Magazine is the official state travel magazine. A division of the Nevada Commission on Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.
In-depth coverage of anything and everything about Nevada.
What's new in Nevada. Quick hits.
Spotlights outstanding and unique photography.
Urban Nevada — its changing faces and travel attractions.
Travel the outback — Nevada’s rural areas and towns.
Nevada’s taste delights — food, drink, restaurants, recipes, and more.
Interviews and insights into the people who have shaped and are shaping Nevada.
Celebrating our wonderful state's past.
With an emphasis on Nevada wildlife.
High-profile shows and entertainment. Plus stories about rural Nevada's popular and/or unique events.
*2013 Editorial Calendar
*Editorial Calendar is tentative and subject to change.
|Size||Per Issue Rate||Frequency||One-Year Contract|
|*E&S Placement||Add 10%|
|Back Cover||Add 30%|
|Inside Front Cover||Add 25%|
|Inside Back Cover||Add 20%|
|Issue||Space Reservation Deadline||Artwork Materials Deadline|
|January/February 2013||November 12, 2012||November 16, 2012|
|March/April 2013||January 14, 2013||January 18, 2013|
|May/June 2013||March 18, 2013||March 22, 2013|
|July/August 2013||May 20, 2013||May 24, 2013|
|September/October 2013||July 15, 2013||July 19, 2013|
|November/December 2013||September 16, 2013||September 20, 2013|
|Ad Size||Dimensions (Inches)|
|Double Page Bleed||W 17.125" x H 11.25"|
|Full Page Bleed||W 8.5625" x H 11.25"|
|Full Page Non-Bleed||W 7.109" x H 9.472"|
|1/2 Page Horizontal||W 7.109" x H 4.645"|
|1/2 Page Vertical||W 3.4635" x H 9.472"|
|1/4 Page||W 3.4635" x H 4.645"||Trim Size||W 8.375" x H 10.875"|
Ads should be designed so they can be placed on either left or right pages.
|Ad Size||Dimensions (inches)|
|Double Page Bleed||W 17.125” x H 11.25”|
|Full Page Bleed||W 8.5625” x H 11.25”|
|Full Page Non-Bleed||W 7.109” x H 9.472”|
|½ Page Horizontal||W 7.109” x H 4.645”|
|½ Page Vertical||W 3.4635” x H 9.472”|
|¼ Page||W 3.4635” x H 4.645”|
|Trim Size||W 8.375” x H 10.875”|
A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.
If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:
For a list of additional SWOP certified proofs please visit www.swop.org
Content proof is required if no contract proof is provided
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.
For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.
All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
FTP: Email Carrie for FTP password and instructions.
banner ad sizes (in pixels):
Leader board (Home/top) banner: 728x90
Header (Article/top/left) banner: 200x200
Skyscraper (Article/left) banner: 160x600
• GIF (static)
• No Flash at this time
• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point
Call or e-mail for pricing. Ads can be uploaded at any time.
Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Commision on Tourism.
Nevada Magazine/Nevada Commission on Tourism
401 N. Carson St.
Carson City, NV 89701