- Advertising Contacts
- Distribution & Demographics
- Overview & Editorial Calendar
- Print Rates & Deadlines
- Print Ad Specifications
- Online Advertising
- Download Media Kit (PDF)
Advertising Contacts
Nevada Magazine
401 N. Carson St.
Carson City, NV 89701-4291
775-687-5416
Fax: 775-687-6159
DIRECTOR OF SALES
Carrie Roussel
775-687-0610
Email: (JavaScript must be enabled to view this email address)
Nevada Magazine and Events & Shows
Nevada Publications Division / Nevada Commission on Tourism
SALES REPRESENTATIVES
Southern Nevada
Kathy Smith Perkins
702-275-3985
e-mail: (JavaScript must be enabled to view this email address)
Northern and Rural Nevada
Sheri Anne Wilson
775-450-2657
e-mail: (JavaScript must be enabled to view this email address)
Distribution & Demographics
Publication Facts
Trim Size W 8.375” x H 10.875”
Number of pages Varies from 88-128 pages plus cover
Issue Life Bimonthly, 9 weeks per issue
Distribution & Circulation
Nevada Magazine
15,000 Subscribers and accredited travel agents
15,000 Newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, and museums
30,000 Total Nevada Magazine (main magazine) circulation
Events & Shows
30,000 bound into Nevada Magazine
75,000 Las Vegas McCarran Airport visitor kiosks
22,000 Reno-Tahoe International Airport, Chamber offices, AAA offices, Statewide Visitor Centers
127,000 Total Events & Shows circulation
Nevada Magazine Readers
Targeted Demographic Profiles
An average of 2.5 people read Nevada Magazine and or Events & Shows—that's about 300,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.
76 percent of our readers report an annual income in excess of $50,000, and 24 percent have incomes of more than $100,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.
Nevada Magazine Readers Love to Visit Nevada
- The majority spends at least half their annual vacations here.
- The average stay is 11 days, and visitors spent more than $88 million last year on gaming.
- Most use Nevada Magazine to plan their vacations.
- Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states.
- Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.
Overview & Editorial Calendar
Nevada Magazine is the official state travel magazine. A division of the Nevada Commission on Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.
Nevada Magazine Categories
Features
In-depth coverage of anything and everything about Nevada.
City Limits
Urban Nevada—its changing faces and travel attractions.
Wide Open
Travel the outback — Nevada’s rural areas and towns.
Cravings
Nevada’s taste delights — food, drink, restaurants, and more.
People
Interviews and insights into the people who have shaped and are shaping Nevada.
History
Celebrating our wonderful state's past.
Business
Influential and interesting spotlights on Nevada industries.
Gaming
The latest innovations, events, and other intriguing stories.
Events & Shows
A full calendar of statewide goings on. High-profile shows and entertainment.
2009 Editorial Calendar*
- January/February Wild horses, Atomic Testing Museum, Stewart Indian School, Ruby Mountains Heli-Skiing, fondue restaurants.
- March/April Reno baseball, fly-fishing, Las Vegas Convention Center turns 50, Jarbidge, sushi restaurants, John Harrah.
- May/June Golf, Lamoille/Lamoille Canyon, Bonnie Springs, Lake Tahoe restaurants, Neon Museum, "Lion King" at Mandalay Bay.
- July/August Best of Nevada, "Bonanza" (50th anniversary), wine walks, hiking Nevada's crest trails, ranching.
- September/October Great Nevada Picture Hunt, Legends at Sparks Marina, Death Valley, Lehman Caves, ethnic foods (Basque).
- November/December Green Issue (CityCenter, Springs Preserve, business practices, rural movement); Ritz-Carlton Lake Tahoe.
* Subject to change. In every issue of Nevada Magazine, find a complete statewide Events & Shows section.
Print Rates & Deadlines
Rates
| Size | Per Issue Rate | Frequency | One-Year Contract |
|---|---|---|---|
| Spread | $6,400.00 | $5,440.00 | $4,800.00 |
| Full Page | $4,000.00 | $3,400.00 | $3,000.00 |
| 1/2 Page | $2,750.00 | $2,337.50 | $2,062.50 |
| 1/4 Page | $1,200.00 | $1,020.00 | $900.00 |
Positioning Premiums
| Ad Space | Additional |
|---|---|
| Back Cover | Add 30% |
| Inside Front Cover | Add 25% |
| Inside Back Cover | Add 20% |
| Position Requests | Add 10% |
2009 Deadlines
| Issue | Space Reservation Deadline | Artwork Materials Deadline |
|---|---|---|
| January-February | October 24, 2008 | November 14, 2008 |
| March-April | December 19, 2008 | January 9, 2009 |
| May-June | February 20, 2009 | March 13, 2009 |
| July-August | April 17, 2009 | May 8, 2009 |
| September-October | June 19, 2009 | July 10, 2009 |
| November-December | August 21, 2009 | September 11, 2009 |
Print Ad Specifications
Ad Dimensions
| Ad Size | Dimensions (Inches) |
|---|---|
| Double Page Bleed | W 17.125" x H 11.25" |
| Full Page Bleed | W 8.5625" x H 11.25" |
| Full Page Non-Bleed | W 7.109" x H 9.472" |
| 1/2 Page Horizontal | W 7.109" x H 4.645" |
| 1/2 Page Vertical | W 3.4635" x H 9.472" |
| 1/4 Page | W 3.4635" x H 4.645" | Trim Size | W 8.375" x H 10.875" |
Ad Production Guidelines
Dimensions
Ads should be designed so they can be placed on either left or right pages.
| Ad Size | Dimensions (inches) |
|---|---|
| Double Page Bleed | W 17.125” x H 11.25” |
| Full Page Bleed | W 8.5625” x H 11.25” |
| Full Page Non-Bleed | W 7.109” x H 9.472” |
| ½ Page Horizontal | W 7.109” x H 4.645” |
| ½ Page Vertical | W 3.4635” x H 9.472” |
| ¼ Page | W 3.4635” x H 4.645” |
| Trim Size | W 8.375” x H 10.875” |
Required Proofs
A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.
Contract Color Proofs
If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:
- Fuji Pictro Proof
- Kodak Approval Imation
- Rainbow Polaroid Polaproof
- Dupont Waterproof
- Kodak DCP 9000
- Matchprint Digital Proof
For a list of additional SWOP certified proofs please visit www.swop.org
Content Proofs
Content proof is required if no contract proof is provided
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.
Preferred File Type
For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.
Fonts
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.
Image Resolution
All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.
Colors
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Sending Your Ad
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
Email: (JavaScript must be enabled to view this email address)
FTP: Email Carrie for FTP password and instructions.
Online Advertising
online ad specifications
banner ad sizes (in pixels):
Leader board (Home/top) banner: 728x90
Header (Article/top/left) banner: 200x200
Skyscraper (Article/left) banner: 160x600
FILE TYPES:
• JPG
• GIF (static)
• No Flash at this time
PLEASE INCLUDE:
• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point
Rates
$100.00/month for any one ad $75.00/month each additional ad during the same time frame Ads can be uploaded at any time.
nevadamagazine.com is a newly renovated and easily searchable Web site that recently won FIRST PLACE in the Magazine Affiliated Online Journalism category from the National Headliner Awards, beating out CNNMoney.com and Newsweek.com!
http://www.nationalheadlinerawards.com/Winners2008Online.html
Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Commision on Tourism.
CONTACT
Carrie Roussel
Director of Sales
Nevada Magazine
401 N. Carson St.
Carson City, NV 89701
Ph: 775-687-0610
Fax: 775-687-6159
E-mail: (JavaScript must be enabled to view this email address)