Nevada Magazine » Advertise

Advertising Contacts

Nevada Magazine
401 N. Carson St.
Carson City, NV 89701-4291
775-687-5416
Fax: 775-687-6159

DIRECTOR OF ADVERTISING
Carrie Roussel
775-687-0610
Email: (JavaScript must be enabled to view this email address)
Nevada Magazine and Events & Shows
Nevada Publications Division / Nevada Commission on Tourism

SALES REPRESENTATIVES

Southern Nevada

Sheri Anne Wilson
702-756-1678
e-mail: (JavaScript must be enabled to view this email address)

Northern and Rural Nevada

Robyn Maxwell
775-901-1562
e-mail: (JavaScript must be enabled to view this email address)

Distribution & Demographics

Publication Facts

Trim Size W 8.375” x H 10.875”
Number of pages Varies from 80-128 pages plus cover
Issue Life Bimonthly, 9 weeks per issue

Distribution & Circulation

Nevada Magazine

15,000 Paid mail subscriptions
15,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
30,000 Total Nevada Magazine (main magazine) circulation

Events & Shows

30,000 bound into Nevada Magazine
75,000 Las Vegas McCarran Airport visitor kiosks
22,000 Reno-Tahoe International Airport, Chamber offices, AAA offices, Statewide Visitor Centers
127,000 Total Events & Shows circulation

Nevada Magazine Readers

Targeted Demographic Profiles

An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that's more than 310,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.

76 percent of our readers report an annual income in excess of $50,000, and 24 percent have incomes of more than $100,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.

Nevada Magazine Readers Love to Visit Nevada

  • The majority spends at least half their annual vacations here.
  • The average stay is 11 days, and visitors spent more than $88 million last year on gaming.
  • Most use Nevada Magazine to plan their vacations.
  • Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states.
  • Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.

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Overview & Editorial Calendar

Nevada Magazine is the official state travel magazine. A division of the Nevada Commission on Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.

Nevada Magazine Categories

Features

In-depth coverage of anything and everything about Nevada.

City Limits

Urban Nevada—its changing faces and travel attractions.

Wide Open

Travel the outback — Nevada’s rural areas and towns.

Cravings

Nevada’s taste delights — food, drink, restaurants, and more.

People

Interviews and insights into the people who have shaped and are shaping Nevada.

History

Celebrating our wonderful state's past.

Business

Influential and interesting spotlights on Nevada industries.

Gaming

The latest innovations, events, and other intriguing stories.

Events & Shows

A full calendar of statewide goings on. High-profile shows and entertainment.

2010 Editorial Calendar*

  • January/February Squaw Valley Olympics 50th Anniversary, Cattle Drive (Reno Rodeo), steakhouses, Las Vegas' Club Tattoo, turquoise mining.
  • March/April Pony Express Sesquicentennial, Nevada State Parks 75th Anniversary, big-money Las Vegas tourism, V&T Railroad, Nevada Northern Railway, Basque restaurants.
  • May/June Military Operations in Nevada (Hawthorne, Nellis Air Force Base, etc.), wildflowers, family friendly tourism, Fleischmann Planetarium, stargazing, Nevada wineries, Johnson-Jeffries centennial.
  • July/August Best of Nevada 2010, Nevada's lakes, dog-friendly vacations, Southern/Cajun cuisine, St. Thomas history story.
  • September/October 2010 Great Nevada Picture Hunt, hunting in Nevada, Reno's Freight House District.
  • November/December Nevada movies & movie locations, Nevada books, Christmas shopping, historical churches, coffee companies.

* Subject to change. In every issue of Nevada Magazine, find a complete statewide Events & Shows section.

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Print Rates & Deadlines

Rates

Size Per Issue Rate Frequency One-Year Contract
Spread $6,400.00 $5,440.00 $4,800.00
Full Page $4,000.00 $3,400.00 $3,000.00
1/2 Page $2,750.00 $2,337.50 $2,062.50
1/4 Page $1,200.00 $1,020.00 $900.00
1/6 Page $500

Positioning Premiums

Ad Space Additional
Back Cover Add 30%
Inside Front Cover Add 25%
Inside Back Cover Add 20%
Position Requests Add 10%

2010 Deadlines

In case of cancellation of contract, advertiser must notify Nevada Magazine prior to space deadline. Cancellation after space reservation deadline will result in fees of half the contracted rate.

Issue Space Reservation Deadline Artwork Materials Deadline
January-February October 23, 2009 November 13, 2009
March-April December 18, 2009 January 8, 2010
May-June February 19, 2010 March 12, 2010
July-August April 16, 2010 May 7, 2010
September-October June 18, 2010 July 9, 2010
November-December August 20, 2010 September 10, 2010

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Print Ad Specifications

Ad Dimensions

Ad Size Dimensions (Inches)
Double Page Bleed W 17.125" x H 11.25"
Full Page Bleed W 8.5625" x H 11.25"
Full Page Non-Bleed W 7.109" x H 9.472"
1/2 Page Horizontal W 7.109" x H 4.645"
1/2 Page Vertical W 3.4635" x H 9.472"
1/4 Page W 3.4635" x H 4.645"
Trim Size W 8.375" x H 10.875"

Ad Dimensions

Ad Production Guidelines

Dimensions
Ads should be designed so they can be placed on either left or right pages.

Ad Size Dimensions (inches)
Double Page Bleed W 17.125” x H 11.25”
Full Page Bleed W 8.5625” x H 11.25”
Full Page Non-Bleed W 7.109” x H 9.472”
½ Page Horizontal W 7.109” x H 4.645”
½ Page Vertical W 3.4635” x H 9.472”
¼ Page W 3.4635” x H 4.645”
Trim Size W 8.375” x H 10.875”

Required Proofs

A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.

Contract Color Proofs

If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:

  • Fuji Pictro Proof
  • Kodak Approval Imation
  • Rainbow Polaroid Polaproof
  • Dupont Waterproof
  • Kodak DCP 9000
  • Matchprint Digital Proof

For a list of additional SWOP certified proofs please visit www.swop.org

Content Proofs

Content proof is required if no contract proof is provided
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.

Preferred File Type

For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.

QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.

Fonts

Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.

Image Resolution

All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.

Colors

Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.

Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.

Sending Your Ad

Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.

For files over 5MB please use our FTP site or send a CD or DVD.

Email: (JavaScript must be enabled to view this email address)
FTP: Email Carrie for FTP password and instructions.

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Online Advertising

online ad specifications

banner ad sizes (in pixels):

Leader board (Home/top) banner: 728x90
Header (Article/top/left) banner: 200x200
Skyscraper (Article/left) banner: 160x600

FILE TYPES:

• JPG
• GIF (static)
• No Flash at this time

PLEASE INCLUDE:

• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point

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Rates

$100.00/month for any one ad $75.00/month each additional ad during the same time frame. Ads can be uploaded at any time.

nevadamagazine.com is a newly renovated and easily searchable Web site that recently won FIRST PLACE in the Magazine Affiliated Online Journalism category from the National Headliner Awards, beating out CNNMoney.com and Newsweek.com!

http://www.nationalheadlinerawards.com/Winners2008Online.html

Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Commision on Tourism.

CONTACT

Carrie Roussel
Director of Advertising
Nevada Magazine/Nevada Commission on Tourism
401 N. Carson St.
Carson City, NV 89701
Ph: 775-687-0610
Fax: 775-687-6159
E-mail: (JavaScript must be enabled to view this email address)