- Advertising Contacts
- Distribution & Demographics
- Overview & Editorial Calendar
- Print Rates & Deadlines
- Print Ad Specifications
- Online Advertising
Advertising Contacts
Nevada Magazine
401 N. Carson St.
Carson City, NV 89701-4291
Phone: 775-687-5416
Fax: 775-687-6159
DIRECTOR OF SALES
Carrie Roussel
Direct Line: 775-687-0610
Email:
Nevada Magazine and Events & Shows
Nevada Publications Division / Nevada Commission on Tourism
SALES REPRESENTATIVES
Southern Nevada
Rene Allard
Direct Line: 310-922-6853
Fax: 310-436-4080
Email:
Erica Hamilton
Direct Line: 702-325-9877
Fax: 702-364-1486
Email:
Northern and Rural Nevada
Melissa Herzig
Direct Line: 775-225-4391
Email:
Kathy Hess
Direct Line: 775-846-5656
Fax: 775-746-9604
Email:
Distribution & Demographics
Publication Facts
Trim Size W 8.375” x H 10.875”
Number of pages Varies from 88-128 pages plus cover
Issue Life Bimonthly, 9 weeks per issue
Distribution & Circulation
55,000 Visitor fulfillments in Commission on Tourism packages
30,000 Subscribers and accredited travel agents
15,000 Newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, and museums
100,000 Total Nevada Magazine (main magazine) distribution/circulation
100,000 bound into Nevada Magazine
55,000 Las Vegas McCarran Airport visitor kiosks
22,000 Reno-Tahoe International Airport, Chamber offices, AAA offices, Statewide Visitor Centers
177,000 Total Events & Shows distribution
Nevada Magazine Readers
Targeted Demographic Profiles
An average of four people read each copy of Nevada Magazine—nearly a million readers each issue. Readers spend an average of 2-1/2 hours enjoying Nevada Magazine’s features and advertisements.
These are affluent people—64 percent report an annual income in excess of $50,000, 24 percent have incomes of more than $100,000, and 18 percent average between $75,000 and $99,000. Eighty-five percent of Nevada Magazine readers own their homes. Most have attended college, and 43% have either bachelor’s or advanced degrees. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95% enjoy casino gambling and spend $88 million on gambling each year.
Nevada Magazine Readers Love to Visit Nevada
- The majority spends at least half their annual vacations here.
- The average stay is 11 days.
- Most use Nevada Magazine to plan their vacations.
- Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states.
- Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.
Overview & Editorial Calendar
Nevada Magazine celebrates the lifestyle that is NEVADA. A division of the Nevada Commission on Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows, as well as interesting features that chronicle the Nevada way of life and living that brings thousands of new residents and millions of visitors to the Silver State each year.
Nevada Magazine Categories
Events & Shows
A full calendar of statewide goings on. High-profile shows and entertainment.
City Limits
Urban Nevada—its changing faces and travel attractions.
Wide Open
Travel the outback — Nevada’s rural areas and towns.
Cravings
Bring on Nevada’s taste delights — food, drink, restaurants, and more.
The Look
What Nevadans are wearing, buying, and displaying—for play, work, and entertaining.
Living
Inside and outside our homes and gardens — from penthouses to ranch houses.
people
Interviews and insights into the people who have shaped and are shaping Nevada.
2008 Editorial*
- January-February Western Issue: cowboy poetry, ranch living, saddle makers; Las Vegas Chinatown Plaza.
- March-April Wildlife viewing, Lake Las Vegas, brewhouses, living "green."
- May-June Ruby Mountains, Lamoille Canyon, golf, great hikes, and art.
- July-August Emerging chefs, xeriscaping, Tahoe Water Trail, pet-friendly vacations.
- September-October Chick trips, multistory living, RVing, photo contest.
- November-December Holiday Issue: border towns, books, Basques, weddings.
* In every issue of Nevada Magazine, find a complete statewide Events & Shows special section.
Print Rates & Deadlines
Rates
| Size | Per Issue Rate | Frequency | One-Year Contract |
|---|---|---|---|
| Spread | $6,400.00 | $5,440.00 (-15%) | $4,800.00 (-25%) |
| Full Page | $4,000.00 | $3,400.00 (-15%) | $3,000.00 (-25%) |
| 1/2 Page | $2,750.00 | $2,337.50 (-15%) | $2,062.50 (-25%) |
| 1/4 Page | $1,200.00 | $1,020.00 (-15%) | $900.00 (-25%) |
Positioning Premiums
| Ad Space | Additional |
|---|---|
| 1/2 Page Vertical (Gutter Only) | Add 10% |
| Back Cover | Add 30% |
| Inside Front Cover | Add 25% |
| Inside Back Cover | Add 20% |
| Position Requests | Add 10% |
2008 Deadlines
| Issue | Space Reservation Deadline | Artwork Materials Deadline |
|---|---|---|
| January-February | October 25, 2007 | November 14, 2007 |
| March-April | December 19, 2007 | January 11, 2008 |
| May-June | February 22, 2008 | March 13, 2008 |
| July-August | April 18, 2008 | May 8, 2008 |
| September-October | June 20, 2008 | July 11, 2008 |
| November-December | August 22, 2008 | September 12, 2008 |
| January-February 2009 | October 24, 2008 | November 14, 2008 |
Print Ad Specifications
Ad Dimensions
| Ad Size | Dimensions (Inches) |
|---|---|
| Double Page Bleed | W 17.125" x H 11.25" |
| Full Page Bleed | W 8.5625" x H 11.25" |
| Full Page Non-Bleed | W 7.109" x H 9.472" |
| 1/2 Page Horizontal | W 7.109" x H 4.645" |
| 1/2 Page Vertical Gutter** | W 3.4635" x H 9.472" |
| 1/4 Page | W 3.4635" x H 4.645" |
** 10% Rate Premium
| Trim Size | W 8.375" x H 10.875" |
Ad Production Guidelines
Dimensions
Ads, especially partial-page bleed ads, should be designed so they can be placed on either left or right pages.
| Ad Size | Dimensions (inches) |
|---|---|
| Double Page Bleed | W 17.125” x H 11.25” |
| Full Page Bleed | W 8.5625” x H 11.25” |
| Full Page Non-Bleed | W 7.109” x H 9.472” |
| ½ Page Horizontal | W 7.109” x H 4.645” |
| ½ Page Vertical Gutter | W 3.4635” x H 9.472” |
| ¼ Page | W 3.4635” x H 4.645” |
| Trim Size | W 8.375” x H 10.875” |
Required Proofs
A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.
Contract Color Proofs
If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:
- Fuji Pictro Proof
- Kodak Approval Imation
- Rainbow Polaroid Polaproof
- Dupont Waterproof
- Kodak DCP 9000
- Matchprint Digital Proof
For a list of additional SWOP certified proofs please visit www.swop.org
Content Proofs
Content proof is required if no contract proof is provided
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.
Preferred File Type
For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.
Fonts
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.
Image Resolution
All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.
Colors
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Sending Your Ad
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
Email:
FTP: Email Carrie for FTP password and instructions.
Online Advertising
Rates
Please contact Carrie Roussel for current online advertising pricing.
Direct line: 775-687-0610
Email:
online ad specifications
banner ad sizes (in pixels):Leader board (Home/top) banner: 728x90
Header (Article/top/left) banner: 200x200
Skyscraper (Article/left) banner: 160x600
FILE TYPES:
•JPG
•GIF (static)
•No Flash at this time
PLEASE INCLUDE:
•Contact information for the source of the ad (in case we have questions)
•The URL address to which the ad will point