Contact: 775-687-0610 | 855-729-7117 (toll free)

Advertise

NEVADA MAGAZINE AND EVENTS & SHOWS

ADVERTISING SALES  & MARKETING MANAGER
Adele Hoppe
775-687-0605
Fax: 775-687-6159
Email: ahoppe@nevadamagazine.com

 

DISTRIBUTION & DEMOGRAPHICS

PUBLICATION FACTS

TRIM SIZE W 8.375” x H 10.875”
NUMBER OF PAGES 80 pages plus cover
ISSUE LIFE Bimonthly, 9 weeks per issue

DISTRIBUTION & CIRCULATION

NEVADA MAGAZINE
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 TOTAL NEVADA MAGAZINE (MAIN MAGAZINE) CIRCULATION

EVENTS & SHOWS
Las Vegas Events & Shows: 75,000 Las Vegas McCarran International Airport, plus 40,000 in various Southern Nevada visitor kiosks
Nevada Events & Shows: 40,000 Reno-Tahoe International Airport, chamber offices, AAA offices, statewide visitor centers
125,000 TOTAL EVENTS & SHOWS CIRCULATION

NEVADA MAGAZINE READERS 

Targeted demographic profiles
An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that’s more than 350,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.

76 percent of our readers report an annual income in excess of $75,000, and 24 percent have incomes of more than $150,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.

Nevada Magazine readers love to visit Nevada
The majority spends at least half their annual vacations here.

The average stay is 11 days, and visitors spent more than $88 million last year on gaming.

Most use Nevada Magazine to plan their vacations.

Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states & world wide.

Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.

OVERVIEW & EDITORIAL CALENDAR

Nevada Magazine is the official state travel magazine. In association with the Nevada Division of Tourism and Cultural Affairs, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.

NEVADA MAGAZINE DEPARTMENTS

Up Front
The latest Nevada news (200 words or less).

Visions
This section emphasizes outstanding photography with extended captions.

City Limits
Features destination stories for Nevada’s larger cities, such as Elko, Tonopah, Fallon, Reno, Las Vegas, etc.

Wide Open
Features destination stories for Nevada’s rural towns and regions.

Cravings
Usually stories centered on food and drink, such as new or interesting restaurants, wine stores, or coffee houses, or chef spotlights. Including a recipe is a nice touch.

History
Celebrating the Silver State’s past.

Features
In-depth coverage of anything and everything about Nevada.

Events & Shows (includes statewide listings of events and shows)
High-profile shows and entertainment. Plus stories about rural Nevada’s popular and/or unique events.

 

*2017 EDITORIAL CALENDAR

JANUARY/FEBRUARY: State parks – Clark County: Big Bend of the Colorado, Old Las Vegas Mormon Fort, Spring Mountain Ranch, and Valley of Fire, Nevada Photo Tour Part 1, Las Vegas Foodie Tours, Virginia City: Legend and Lore, Outdoor recreation for everyone, Ancient Nevada – Waters – Lake Lahontan, Bonneville Salt Flats, Glaciers, Utah lake, etc. How ancient waters created the landscape that is Nevada today.

MARCH/APRIL: State Parks – Nye: Berlin-Ichthyosaur, Ghost Railroads of Central Nevada, Nevada Photo Tour Part 2, Vintage Vegas Homes & History, State Symbols, 4th Street Bistro in Reno, Atomic Crater Tour, Ancient Nevada – Ancient Civilizations

MAY/JUNE: Great Nevada Picture Hunt Contest announced,State Parks – Lincoln: Beaver Dam, Cathedral Gorge, Echo Canyon, Kershaw-Ryan, and Spring Valley, Nevada Photo Tour Part 3, Nevada State Prison and NSP Preservation Society, Dutch Oven Cooking and Cook-offs, Wildflowers, Fly Fishing – Nevada’s lakes, ponds, rivers, Ancient Nevada – Geography: Great Basin, volcanoes, Bristlecone Pines, glacier

JULY/AUGUST: Scavenger Hunt locations announced, Best of Nevada winners revealed, State Parks – White Pine, Elko: Cave Lake, Ward Charcoal Ovens, South Fork, Wild Horse, Nevada Photo Tour Part 4, Cooling off Naturally; caves, kayaks, waterfalls, Burning Man; Photos through the years. A look at the 31-year history, Ancient Nevada – Fossils: Ichthyosaur, trilobites. Lovelock Cave, Tule Springs

SEPTEMBER/OCTOBER: Scavenger Hunt winners announced, Great Nevada Picture Hunt winners showcased,  State Parks – Lyon, Churchill, Pershing: Dayton, Lahontan, Fort Churchill, Rye Patch, Nevada Photo Tour Part 5, Pine nuts – The tradition of gathering these tasty nuts dates back to Nevada’s earliest people. Where and how to gather, plus tasty recipes, Fall Colors, Ancient Nevada – Plants and Animals

NOVEMBER/DECEMBER: State Parks – Washoe, Carson, Douglas: Washoe Lake, Lake Tahoe, Mormon Station, Nevada Photo Tour Part 6, Ancient Nevada – Geology

*Editorial Calendar is tentative and subject to change.

ADVERTISING OVERVIEW 

RATES*

SIZE PER ISSUE RATE FREQUENCY ONE-YEAR CONTRACT
Spread $6,400.00 $5,440.00 $4,800.00
Full Page $4,000.00 $3,400.00 $3,000.00
1/2 Page $2,750.00 $2,337.50 $2,062.50
1/4 Page $1,500.00 $1,300.00 $1,125.00

POSITIONING PREMIUMS

AD SPACE PER ISSUE RATE FREQUENCY ONE-YEAR CONTRACT
Back Cover 5200 4420 3900
Inside Front Cover 5000 4250 3750
Inside Back Cover 4800 4080 3600

2017 DEADLINES

Cancellation of contract will result in short rate charges based on the actual number of ads placed. Cancellation after space deadline will result in a sum of 1/2 the contracted rate for that issue. Payment terms: Net 30 days from invoice date.

ISSUE SPACE RESERVATION DEADLINE ARTWORK MATERIALS DEADLINE
January/February 2017 November 16, 2016 November 30, 2016
March/April 2017 January 18, 2017 February 1, 2017
May/June 2017 March 15, 2017 April 3, 2017
July/August 2017 May 11, 2017 June 2, 2017
September/October 2017 July 13, 2007 August 2, 2017
November/December 2017 September 14, 2017 October 4, 2017

PRINT AD SPECIFICATIONS
AD DIMENSIONS

ad_sizes2

AD PRODUCTION GUIDELINES

DIMENSIONS
Ads should be designed so they can be placed on either left or right pages.

AD SIZE DIMENSIONS (INCHES)
Double Page Bleed W 17.125” x H 11.25”
Full Page Bleed W 8.5625” x H 11.25”
Full Page Non-Bleed W 7.109” x H 9.472”
½ Page Horizontal W 7.109” x H 4.645”
½ Page Vertical W 3.4635” x H 9.472”
¼ Page W 3.4635” x H 4.645”
TRIM SIZE W 8.375” X H 10.875”

 

Required proofs

A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.

Content proofs

CONTENT PROOF IS REQUIRED IF NO CONTRACT PROOF IS PROVIDED
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.

Preferred file type

All files must be created at 300 dpi. All fonts must be embedded or turned into outline. PDF files are preferred, however you may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.

Ads created in QuarkXPress, Pagemaker, MS-Publisher, or other applications not mentioned are not usable.

Fonts

Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines or embed the fonts.

Image resolution

All images must be minimum of 300dpi when placed at 100%.

Colors

Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.

Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.

Sending your ad

Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.

For files over 5MB please use our FTP site or send a CD or DVD.

FTP: Email Adele for FTP password and instructions.

ONLINE ADVERTISING

Online ad specifications

BANNER AD SIZES (IN PIXELS):

Side Bar: 250Wx250H
Skyscraper: 250Wx600H
Front Page Footer: 205Wx150H

FILE TYPES:

• JPG
• PNG
• GIF
• No Flash
• Animation upon approval
• Video upon approval

PLEASE INCLUDE:

• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point

Rates

All Banner ads: $100 per month with no contract; $50 per month with contract. Ads can be uploaded at any time.

NEVADAMAGAZINE.COM has won prestigious awards from the Nevada Press Association Awards.

Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Division of Tourism.

CONTACT

Adele Hoppe
Advertising Sales & Marketing Manager
Nevada Magazine/Division of Tourism and Cultural Affairs
401 N. Carson St.
Carson City, NV 89701
Ph: 775-687-0605
Fax: 775-687-6159
E-mail: ahoppe@nevadamagazine.com

 

 

6 comments to “Advertise”

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  1. Our non-profit, local gallery, City of the World will be celebrating it’s 20th anniversary here in Las Vegas in June. Any chance we could get some PR? Who would I contact for assistance with this? Our director/founder has been involved the whole time and is very well thought of here in the community.
    Thank you for any help you can provide.

  2. Karen Traynor says: -#1

    I WOULD LIKE TO OBTAIN A COPY OF THE JAN./FEB. 2016 ISSUE OF NEVADA MAGAZINE. THE COVER HAS A STORY ON GHOST TOWN ADVENTURES ON IT. PLEASE TELL ME HOW I GO ABOUT THIS.
    THANKS, KAREN TRAYNOR, mimitraynor@att.net; 775 787-2375

  3. I would like to talk with someone about your advertising.

    Thank you!

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