NEVADA MAGAZINE AND EVENTS & SHOWS
ADVERTISING SALES & MARKETING MANAGER
Ph: 775-687-0605 Cell: 775-430-2276
DISTRIBUTION & DEMOGRAPHICS
TRIM SIZE W 8.375” x H 10.875”
NUMBER OF PAGES 80 pages plus cover
ISSUE LIFE Bimonthly, 9 weeks per issue
DISTRIBUTION & CIRCULATION
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 TOTAL NEVADA MAGAZINE (MAIN MAGAZINE) CIRCULATION
EVENTS & SHOWS
Nevada Events & Shows: 40,000 Reno-Tahoe International Airport, chamber offices, AAA offices, and visitor centers throughout the state.
40,000 TOTAL EVENTS & SHOWS CIRCULATION
NEVADA MAGAZINE READERS
Targeted demographic profiles
160,000 Readers per issue of Nevada Magazine/Events & Shows readers
$75,000-$150,000 Average annual income of our readers
$2200+ Readers average expenditure per visit to Nevada
3 days Readers average length of stay per visit
Nevada Magazine readers love to visit Nevada
The majority spend at least half their annual vacations here.Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places and use Nevada Magazine to plan their vacation.
OVERVIEW & EDITORIAL CALENDAR
Nevada Magazine is the official state travel magazine and is circulated in all 50 states and worldwide. In association with the Nevada Division of Tourism and Cultural Affairs, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue details the latest in entertainment and shows and features the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.
*2018 EDITORIAL CALENDAR
JANUARY/FEBRUARY: City Limits- NNRY annual events History-The demise of Reno’s Chinatown Cravings- Mill Street Still and Brew Wide Open- Carson Valley day trip, USA Parkway opens Features- Nevada on the Rails: The history of Nevada’s railroads, and a look at our state seal and how trains figured in this important item.
MARCH/APRIL: Wide Open- Gold Butte National Monument City Limits- The magic of Las Vegas History- March 17, 2018 is the 100th anniversary of the death of Sam Davis. Features- The Road to Bullfrog-Two of America’s captains of industry clashed in this desert railroad battle. Highwaymen- Nevada outlaws conducted the first train robbery in the West. Cravings- Cold Springs Station- On the side of the road is the Middle of Everything.
MAY/JUNE: Wide Open- Fly Fishing City Limits- Train schedules: Boulder City Railroad Museum annual events roundup History- The Carson City Mint Events & Shows, Cravings, Features,
The Silver State Scavenger Hunt teased; Best of Nevada 2017 Voting begins; Great NV Picture Hunt Contest Announced
Wide Open, City Limits, History, Special Section- Scavenger Hunt locations announced, Best of Nevada winners revealed
Wide Open, Cravings- Pine nuts – The tradition of gathering these tasty nuts dates back to Nevada’s earliest people. Where and how to gather, plus tasty recipes. City Limits- Scholastic skirmishes – The story behind Nevada’s college rivalries at University of Nevada Reno and University of Nevada Las Vegas. History- Dan Markoff and the Eureka train he restored and keeps in his garage in Las Vegas: Every December for the last eight years, he has transported the Eureka to Boulder City, doing demonstration runs as part of the Nevada Southern Railway and Nevada State Railroad Museum’s Santa Train.
Events & Shows, Special Section Features- Scavenger Hunt winners announced, Great Nevada Picture Hunt winners showcased,
NOVEMBER/DECEMBER: Wide Open, City Limits-Train schedules: Carson City Railroad Museum annual events. History, Events & Shows, Cravings- Dinner with a side of history: Nevada’s Oldest Restaurants. Features- Trans-Continental Railroad 150th anniversary is May of 2019. A highlight of the events planned in Nevada for that sesquicentennial.
*Editorial Calendar is tentative and subject to change.
|ISSUE||SPACE RESERVATION DEADLINE||AD CLEAR DEADLINE|
|January/February 2018||November 15, 2017||November 30, 2017|
|March/April 2018||January 19, 2018||February 2, 2018|
|May/June 2018||March 14, 2018||March 30, 2018|
|July/August 2018||May 11, 2018||June 1, 2018|
|September/October 2018||July 13, 2018||August 3, 2018|
|November/December 2018||September 14, 2018||September 28, 2018|
PRINT AD SPECIFICATIONS
AD PRODUCTION GUIDELINES
Ads should be designed so they can be placed on either left or right pages.
|AD SIZE||DIMENSIONS (INCHES)|
|Double Page Bleed||W 17.125” x H 11.25”|
|Full Page Bleed||W 8.5625” x H 11.25”|
|Full Page Non-Bleed||W 7.109” x H 9.472”|
|½ Page Horizontal||W 7.109” x H 4.645”|
|½ Page Vertical||W 3.4635” x H 9.472”|
|¼ Page||W 3.4635” x H 4.645”|
|TRIM SIZE||W 8.375” X H 10.875”|
|SIZE||1X RATE||3X CONTRACT||6X CONTRACT|
|AD SPACE||1X RATE||3X CONTRACT||6X CONTRACT|
|Inside Front Cover||$5,000||$4,250||$3,750|
|Inside Back Cover||$4,800||$4,080||$3,600|
Cancellation of contract will result in short rate charges based on the actual number of ads placed. Cancellation after space deadline will result in a sum of 1/2 the contracted rate for that issue. Payment terms: Net 30 days from invoice date.
Preferred file types
All files must be created at 300 dpi. All fonts must be embedded or turned into outline. PDF files are preferred, however you may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
Ads created in QuarkXPress, Pagemaker, MS-Publisher, or other applications not mentioned are not usable.
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert all your fonts to outlines or embed the fonts.
All images must be minimum of 300dpi when placed at 100%.
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Sending your ad
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
FTP: Email Adele for FTP password and instructions.
AD SIZES (IN PIXELS):
Side Bar: 250Wx250H
Front Page Footer: 205Wx150H
All online ads: $150 per month with no contract; $75 per month with contract. Ads can be uploaded at any time.
• No Flash
• Animation upon approval
• Video upon approval
• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point
Each issue of Nevada Magazine and NevadaMagazine.com is announced in an email alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Division of Tourism.
Advertising Sales & Marketing Manager
Nevada Magazine/Division of Tourism and Cultural Affairs
401 N. Carson St.
Carson City, NV 89701
Ph: 775-687-0605 Cell: 775-430-2276