NEVADA MAGAZINE AND EVENTS & SHOWS
ADVERTISING SALES & MARKETING MANAGER
DISTRIBUTION & DEMOGRAPHICS
TRIM SIZE W 8.375” x H 10.875”
NUMBER OF PAGES Varies from 80-128 pages plus cover
ISSUE LIFE Bimonthly, 9 weeks per issue
DISTRIBUTION & CIRCULATION
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 TOTAL NEVADA MAGAZINE (MAIN MAGAZINE) CIRCULATION
EVENTS & SHOWS
Las Vegas Events & Shows: 65,000 Las Vegas McCarran International Airport, plus 40,000 in various Southern Nevada visitor kiosks
Nevada Events & Shows: 20,000 Reno-Tahoe International Airport, chamber offices, AAA offices, statewide visitor centers
125,000 TOTAL EVENTS & SHOWS CIRCULATION
NEVADA MAGAZINE READERS
Targeted demographic profiles
An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that’s more than 310,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.
76 percent of our readers report an annual income in excess of $50,000, and 24 percent have incomes of more than $100,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.
Nevada Magazine readers love to visit Nevada
The majority spends at least half their annual vacations here.
The average stay is 11 days, and visitors spent more than $88 million last year on gaming.
Most use Nevada Magazine to plan their vacations.
Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states & world wide.
Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.
OVERVIEW & EDITORIAL CALENDAR
Nevada Magazine is the official state travel magazine. In association with the Nevada Division of Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.
NEVADA MAGAZINE DEPARTMENTS
The latest Nevada news (200 words or less).
This section emphasizes outstanding photography with extended captions.
Features destination stories for Nevada’s larger cities, such as Elko, Tonopah, Fallon, Reno, Las Vegas, etc.
Features destination stories for Nevada’s rural towns and regions.
Usually stories centered on food and drink, such as new or interesting restaurants, wine stores, or coffee houses, or chef spotlights. Including a recipe is a nice touch.
People traveling Nevada sharing their adventures with us.
Celebrating the Silver State’s past.
In-depth coverage of anything and everything about Nevada.
Events & Shows (includes statewide listings of events and shows)
High-profile shows and entertainment. Plus stories about rural Nevada’s popular and/or unique events.
*2015 EDITORIAL CALENDAR
JANUARY/FEBRUARY: Tour Around Nevada Winner, Sloan Canyon, National Cowboy Poetry Gathering Guide, New Year, New Vegas, Tonopah Brewing Co., Central Nevada Roadtrip, Whitney Peak
MARCH/APRIL: Tour Around Nevada Winner, St. Augustine renovation, Backcountry skiing, Candy makers in Nevada, Then and Now photo retrospective, Tonopah Air Field crash sites.
MAY/JUNE: Tour Around Nevada Winner, Reno Tahoe International Film Festival, Jetpack America experience, Stephens Camp, Glenbrook Locomotive restoration, Scavenger Hunt begins.
JULY/AUGUST: Tour Around Nevada Winner, Tule Springs Fossil Beds National Monument, Nevada Potters, Best of Nevada winners, Silver mining in the Comstock, Mountain biking around the state, Valley of Fire 80th of Fire.
SEPTEMBER/OCTOBER: Tour Around Nevada Winner, Fly fishing in Nevada, RSCVA’s Blue Gene’s Jam and Jacob Davis, USS Carson City, Hoover Dam 80th anniversary of dedication, Scavenger Hunt winners.
NOVEMBER/DECEMBER: Tour Around Nevada Winner, Mark Twain’s birthday, National Native American Heritage Month, Thirsty Nevada, Great Nevada Picture Hunt.
*Editorial Calendar is tentative and subject to change.
|SIZE||PER ISSUE RATE||FREQUENCY||ONE-YEAR CONTRACT|
|*E&S Placement||Add 10%|
|Back Cover||Add 30%|
|Inside Front Cover||Add 25%|
|Inside Back Cover||Add 20%|
Cancellation of contract will result in short rate charges based on the actual number of ads placed. Cancellation after space deadline will result in a sum of 1/2 the contracted rate for that issue. Payment terms: Net 30 days from invoice date.
|ISSUE||SPACE RESERVATION DEADLINE||ARTWORK MATERIALS DEADLINE|
|January/February 2015||November 10, 2014||November 21, 2014|
|March/April 2015||January 12, 2015||January 16, 2015|
|May/June 2015||March 16, 2015||March 20, 2015|
|July/August 2015||May 11, 2015||May 22, 2015|
|September/October 2015||July 14, 2015||July 25, 2015|
|November/December 2015||September 15, 2015||September 26, 2015|
PRINT AD SPECIFICATIONS
|AD SIZE||DIMENSIONS (INCHES)|
|Double Page Bleed||W 17.125″ x H 11.25″|
|Full Page Bleed||W 8.5625″ x H 11.25″|
|1/2 Page Horizontal||W 7.109″ x H 4.645″|
|1/2 Page Vertical||W 3.4635″ x H 9.472″|
|1/4 Page||W 3.4635″ x H 4.645″|
|Trim Size||W 8.375″ x H 10.875″|
AD PRODUCTION GUIDELINES
Ads should be designed so they can be placed on either left or right pages.
|AD SIZE||DIMENSIONS (INCHES)|
|Double Page Bleed||W 17.125” x H 11.25”|
|Full Page Bleed||W 8.5625” x H 11.25”|
|Full Page Non-Bleed||W 7.109” x H 9.472”|
|½ Page Horizontal||W 7.109” x H 4.645”|
|½ Page Vertical||W 3.4635” x H 9.472”|
|¼ Page||W 3.4635” x H 4.645”|
|TRIM SIZE||W 8.375” X H 10.875”|
A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.
Contract color proofs
If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:
Fuji Pictro Proof
Kodak Approval Imation
Rainbow Polaroid Polaproof
Kodak DCP 9000
Matchprint Digital Proof
For a list of additional SWOP certified proofs please visit www.swop.org
CONTENT PROOF IS REQUIRED IF NO CONTRACT PROOF IS PROVIDED
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.
Preferred file type
For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.
All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Sending your ad
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
FTP: Email Adele for FTP password and instructions.
Online ad specifications
BANNER AD SIZES (IN PIXELS):
Side Bar: 250Wx250H
Front Page Footer: 205Wx150H
• No Flash
• Animation upon approval
• Video upon approval
• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point
Call or e-mail for pricing. Ads can be uploaded at any time.
Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Division of Tourism.
Advertising Sales & Marketing Manager
Nevada Magazine/Nevada Division of Tourism
401 N. Carson St.
Carson City, NV 89701