NEVADA MAGAZINE AND EVENTS & SHOWS
ADVERTISING SALES & MARKETING MANAGER
DISTRIBUTION & DEMOGRAPHICS
TRIM SIZE W 8.375” x H 10.875”
NUMBER OF PAGES 80 pages plus cover
ISSUE LIFE Bimonthly, 9 weeks per issue
DISTRIBUTION & CIRCULATION
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 TOTAL NEVADA MAGAZINE (MAIN MAGAZINE) CIRCULATION
EVENTS & SHOWS
Las Vegas Events & Shows: 75,000 Las Vegas McCarran International Airport, plus 40,000 in various Southern Nevada visitor kiosks
Nevada Events & Shows: 40,000 Reno-Tahoe International Airport, chamber offices, AAA offices, statewide visitor centers
125,000 TOTAL EVENTS & SHOWS CIRCULATION
NEVADA MAGAZINE READERS
Targeted demographic profiles
An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that’s more than 350,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.
76 percent of our readers report an annual income in excess of $75,000, and 24 percent have incomes of more than $150,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.
Nevada Magazine readers love to visit Nevada
The majority spends at least half their annual vacations here.
The average stay is 11 days, and visitors spent more than $88 million last year on gaming.
Most use Nevada Magazine to plan their vacations.
Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states & world wide.
Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.
OVERVIEW & EDITORIAL CALENDAR
Nevada Magazine is the official state travel magazine. In association with the Nevada Division of Tourism and Cultural Affairs, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.
NEVADA MAGAZINE DEPARTMENTS
The latest Nevada news (200 words or less).
This section emphasizes outstanding photography with extended captions.
Features destination stories for Nevada’s larger cities, such as Elko, Tonopah, Fallon, Reno, Las Vegas, etc.
Features destination stories for Nevada’s rural towns and regions.
Usually stories centered on food and drink, such as new or interesting restaurants, wine stores, or coffee houses, or chef spotlights. Including a recipe is a nice touch.
Celebrating the Silver State’s past.
In-depth coverage of anything and everything about Nevada.
Events & Shows (includes statewide listings of events and shows)
High-profile shows and entertainment. Plus stories about rural Nevada’s popular and/or unique events.
*2017 EDITORIAL CALENDAR
JANUARY/FEBRUARY: State parks – Clark County: Big Bend of the Colorado, Old Las Vegas Mormon Fort, Spring Mountain Ranch, and Valley of Fire, Nevada Photo Tour Part 1, Las Vegas Foodie Tours, Virginia City: Legend and Lore, Outdoor recreation for everyone, Ancient Nevada – Waters – Lake Lahontan, Bonneville Salt Flats, Glaciers, Utah lake, etc. How ancient waters created the landscape that is Nevada today.
MARCH/APRIL: State Parks – Nye: Berlin-Ichthyosaur, Ghost Railroads of Central Nevada, Nevada Photo Tour Part 2, Vintage Vegas Homes & History, State Symbols, 4th Street Bistro in Reno, Atomic Crater Tour, Ancient Nevada – Ancient Civilizations
MAY/JUNE: Great Nevada Picture Hunt Contest announced,State Parks – Lincoln: Beaver Dam, Cathedral Gorge, Echo Canyon, Kershaw-Ryan, and Spring Valley, Nevada Photo Tour Part 3, Nevada State Prison and NSP Preservation Society, Dutch Oven Cooking and Cook-offs, Wildflowers, Fly Fishing – Nevada’s lakes, ponds, rivers, Ancient Nevada – Geography: Great Basin, volcanoes, Bristlecone Pines, glacier
JULY/AUGUST: Scavenger Hunt locations announced, Best of Nevada winners revealed, State Parks – White Pine, Elko: Cave Lake, Ward Charcoal Ovens, South Fork, Wild Horse, Nevada Photo Tour Part 4, Cooling off Naturally; caves, kayaks, waterfalls, Burning Man; Photos through the years. A look at the 31-year history, Ancient Nevada – Fossils: Ichthyosaur, trilobites. Lovelock Cave, Tule Springs
SEPTEMBER/OCTOBER: Scavenger Hunt winners announced, Great Nevada Picture Hunt winners showcased, State Parks – Lyon, Churchill, Pershing: Dayton, Lahontan, Fort Churchill, Rye Patch, Nevada Photo Tour Part 5, Pine nuts – The tradition of gathering these tasty nuts dates back to Nevada’s earliest people. Where and how to gather, plus tasty recipes, Fall Colors, Ancient Nevada – Plants and Animals
NOVEMBER/DECEMBER: State Parks – Washoe, Carson, Douglas: Washoe Lake, Lake Tahoe, Mormon Station, Nevada Photo Tour Part 6, Ancient Nevada – Geology
*Editorial Calendar is tentative and subject to change.
|SIZE||PER ISSUE RATE||FREQUENCY||ONE-YEAR CONTRACT|
|AD SPACE||PER ISSUE RATE||FREQUENCY||ONE-YEAR CONTRACT|
|Inside Front Cover||5000||4250||3750|
|Inside Back Cover||4800||4080||3600|
Cancellation of contract will result in short rate charges based on the actual number of ads placed. Cancellation after space deadline will result in a sum of 1/2 the contracted rate for that issue. Payment terms: Net 30 days from invoice date.
|ISSUE||SPACE RESERVATION DEADLINE||ARTWORK MATERIALS DEADLINE|
|January/February 2017||November 16, 2016||November 30, 2016|
|March/April 2017||January 18, 2017||February 1, 2017|
|May/June 2017||March 15, 2017||April 3, 2017|
|July/August 2017||May 11, 2017||June 2, 2017|
|September/October 2017||July 13, 2007||August 2, 2017|
|November/December 2017||September 14, 2017||October 4, 2017|
PRINT AD SPECIFICATIONS
AD PRODUCTION GUIDELINES
Ads should be designed so they can be placed on either left or right pages.
|AD SIZE||DIMENSIONS (INCHES)|
|Double Page Bleed||W 17.125” x H 11.25”|
|Full Page Bleed||W 8.5625” x H 11.25”|
|Full Page Non-Bleed||W 7.109” x H 9.472”|
|½ Page Horizontal||W 7.109” x H 4.645”|
|½ Page Vertical||W 3.4635” x H 9.472”|
|¼ Page||W 3.4635” x H 4.645”|
|TRIM SIZE||W 8.375” X H 10.875”|
A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.
CONTENT PROOF IS REQUIRED IF NO CONTRACT PROOF IS PROVIDED
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.
Preferred file type
All files must be created at 300 dpi. All fonts must be embedded or turned into outline. PDF files are preferred, however you may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.
Ads created in QuarkXPress, Pagemaker, MS-Publisher, or other applications not mentioned are not usable.
Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines or embed the fonts.
All images must be minimum of 300dpi when placed at 100%.
Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.
Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.
Sending your ad
Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.
For files over 5MB please use our FTP site or send a CD or DVD.
FTP: Email Adele for FTP password and instructions.
Online ad specifications
BANNER AD SIZES (IN PIXELS):
Side Bar: 250Wx250H
Front Page Footer: 205Wx150H
• No Flash
• Animation upon approval
• Video upon approval
• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point
All Banner ads: $100 per month with no contract; $50 per month with contract. Ads can be uploaded at any time.
Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Division of Tourism.
Advertising Sales & Marketing Manager
Nevada Magazine/Division of Tourism and Cultural Affairs
401 N. Carson St.
Carson City, NV 89701